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The resulting virtual store allows the corporate user to adjust the heights of displays, the widths of aisles and the design of the back wall. Further, the user can "purchase" any shelved item by selecting and then releasing it, at which point it appears at one of the checkouts.
Facit Ltd have proven skills in design of virtual stores and have demonstrated the commercial practicalities for using VR to prototype and evaluate
stores and products in a simulated retail setting. We have provided a high quality concept-to-market service. When this technology was merged with retail design and consumer research capabilities of the specialist companies the result was fantastic, a technique which allows cost effective
analysis of shoppers' behaviours and responses in simulated retail environments.
In the VR store, virtual shoppers are equipped with headmount displays and interactive hand controllers. Shoppers navigate their way around a
computer generated store equipped with a virtual trolley. As in real life, they can browse, pick up products and check prices, removing items from their trolley and replacing products back on shelves as required.
The VR store also had to be briefed on the health and safety aspects of immersive Virtual Reality, thereby protecting the well being of the customers
who were shopping that day.
The feasibility study proved to be a considerable success. One of the significant results was that, during the actual immersive trials and the subsequent video playback sessions, none of the subjects recorded comments which related to the fact that they were "in VR" - wearing a headset, experiencing fatigue problems or interaction problems with the hand controller, and so on.
Virtual environments, unlike real settings, take seconds to alter, so the time and cost benefits of this approach when compared with traditional
methodologies are enormous.
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